The global healthcare industry has experienced significant growth in recent years, with medical tourism becoming one of the vital sectors within this landscape. Attracting foreign clients is particularly valuable due to the substantial dollar-based revenue, which directly impacts the income of aesthetic clinics. Fortunately, Iran, with its skilled cosmetic surgeons, has become one of the leading countries globally in the field of cosmetic surgeries, drawing numerous individuals from all corners of the world to undergo aesthetic procedures each year.
Therefore, attracting foreign clients to aesthetic clinics is not a difficult task for Iranian doctors. In this article, we will explore effective strategies for attracting international patients. If you are looking to establish an aesthetic clinic and attract foreign clients, we recommend staying with us until the end.
Providing High-Quality Medical Services and Using International Certifications
The quality of healthcare services is of paramount importance to international patients. These patients are always seeking centers that use the best and most up-to-date equipment available. Additionally, holding international certifications is also very important to these patients and can effectively build their trust. Therefore, if you are aiming to attract foreign patients, it’s advisable to obtain international certifications in your field and display them on your social media platforms.
Maintain a Strong Online Presence
In today’s digital world, having a strong online presence is crucial for attracting patients from around the globe. Creating user-friendly and informative social media pages that are visually appealing is highly important. Social media is an essential tool for businesses to connect with customers. Create social media profiles on platforms like Facebook, Instagram, and LinkedIn, and engage with your patients.
These profiles can showcase the quality of your medical services, facilities, and results. Your social media pages should regularly feature high-quality content to quickly go viral and attract patients. Additionally, using customer testimonial videos can build confidence in prospective clients and aid in attracting foreign patients. To accelerate the process of attracting foreign patients, it’s best to use English subtitles and appropriate hashtags in your videos.
For more information on advertising methods for aesthetic clinics, you can read the article on Strategies for Advertising Aesthetic Clinics.
Employ Multilingual Staff
One crucial factor in attracting foreign patients is employing multilingual staff. Foreign clients prefer to communicate with someone fluent in their language and can effectively interact with them. You should hire staff based on the regions from which your patients mainly visit your clinic. Nowadays, most visitors to Iran are from the Persian Gulf region and speak Arabic. Therefore, your staff should be proficient in Arabic or English.
Collaborate with Travel Agencies
One way to attract foreign clients is to collaborate with travel agencies. These agencies interact with numerous foreign individuals and can introduce your services to them. However, be cautious when choosing travel agencies, as not all provide high-quality services. Poor service from an agency can result in a lack of trust in your clinic among foreign clients.
Offer Transparent Pricing and Convenient Payment Methods
Cost is often a significant factor for international patients when choosing an aesthetic clinic. Ensure that your pricing is transparent and easily accessible on your website, with clear explanations of what is included in the treatment cost. Additionally, offer various payment options, including the ability to pay with international credit cards and bank transfers, to accommodate your patients’ needs.
Provide Personalized Services
To attract foreign patients, you should offer your services in the form of a package to them. These services could include airport pickup, transfer to accommodation, and performing medical procedures using the best equipment. Personalized services, such as airport pickup, assistance with travel arrangements, and coordinating post-treatment care, can make patients feel better about the services your aesthetic clinic provides and help distinguish your clinic from competitors.
Have a Multilingual Website
Having a multilingual website for your aesthetic clinic can significantly impact attracting foreign clients. When your clinic’s website is available in multiple languages, clients from various countries feel more comfortable and can easily obtain the information they need in their native language. This not only increases their trust but also reinforces their feeling of respect and attention to their needs. As a result, the likelihood of them choosing your clinic for aesthetic services increases.
Moreover, a multilingual website can improve your site’s ranking in search engines, thereby driving more traffic to your site. International clients looking for aesthetic services typically search for information online. If your clinic’s website is translated into several languages, the chances of these clients reaching your site increase.
If you’re looking to create a website for your aesthetic clinic, we recommend reading the article on Designing an Aesthetic Clinic Website.
Conclusion
In this article, we explored ways to attract foreign clients. As discussed, attracting foreign clients to an aesthetic clinic is very beneficial and significantly impacts the clinic’s revenue. If you are planning to establish an aesthetic clinic and increase your income, we recommend Pickup Sarmayeh.
With over 7 years of experience in establishing and equipping aesthetic clinics across the country, Pickup Sarmayeh has made significant strides in providing aesthetic services and has become one of the main pioneers in this field. Pickup Sarmayeh accompanies you from start to finish in establishing and optimizing your aesthetic clinic, helping you achieve your goals.
