The beauty industry has experienced significant growth in recent years due to increased societal awareness and attention to health and beauty. The rising average lifespan, the influence of social media, and shifting priorities have made beauty clinics more popular than ever. Therefore, establishing a beauty clinic has become one of the suitable investment methods, especially in Iran.
Starting a beauty clinic does not require specialized expertise, and people from all walks of life can establish one. Additionally, the necessary investment for opening a beauty clinic is not exorbitant, and considering the potential profit, it is considered a secure investment method. If you are also looking to establish your own beauty clinic, we recommend staying with us until the end.
The Cost of Establishing a Beauty Clinic
When it comes to establishing a beauty clinic, probably the first and most important question that comes to mind is the cost required to set up the clinic. The cost of establishing a beauty clinic is not a fixed number and depends on various factors such as the location of the clinic, the number of active lines, the quantity and brand of purchased equipment, and more. However, on average, to establish a beauty clinic in the year 1403 (2024), approximately one to one and a half billion tomans of investment is needed.
License for Establishing a Beauty Clinic
One of the main steps in establishing a beauty clinic is obtaining a license from the Ministry of Health and Medical Education. Only general practitioners or dermatologists can obtain this license, and they can apply by visiting the website parvaneh.behdasht.gov.ir However, investors can also obtain the license by contracting with a doctor and providing the necessary documents to receive the establishment license.
Establishing a beauty clinic is not limited to obtaining a license using the doctor’s medical license. Additionally, the building where the clinic is to be established must also receive approval and be inspected by experts from the Ministry of Health and Medical Education. If you are looking to obtain your beauty clinic license, we recommend reading the article on the conditions for obtaining a beauty clinic license.
The stages of establishing a beauty clinic
step one: Business Model Design
Pickup Sarmayeh, as a pioneer in providing comprehensive business solutions within the beauty industry, offers specialized business model design services backed by extensive scientific and practical. This expertise stems from years of hands-on experience, scientific research, and deep insights into the beauty industry. Our range of services includes in-depth customer analysis and segmentation, crafting a unique value proposition, designing effective communication and distribution strategies, comprehensive customer relationship planning, intelligent revenue stream management, optimizing key resources, enhancing core activities, strategic partnership management, and optimizing cost structures.
Each of these services is meticulously designed to meet the specific needs of businesses operating in the beauty sector. By choosing Pickup Capital’s services, investors benefit from customized solutions and ongoing support throughout every stage of business setup and growth. Our goal is to provide services that not only help establish a successful business but also lay the foundation for sustainable, long-term growth in the highly competitive beauty industry.
For more information on the various sections of a business plan, you can refer to the article on Designing a Business Plan for a Beauty Clinic.
Step Two: Consultation for selecting a suitable location to establish the clinic and examining and confirming the appropriate property
The location of a beauty clinic has a significant impact on its income and can even influence the clinic’s marketing and advertising strategies. Therefore, choosing the right location for this investment can make the process of attracting customers and increasing revenue much easier.
Several factors affect the choice of a suitable location for a beauty clinic. Experts from pickup company evaluate elements such as easy access to the clinic, the competitive market, the potential for growth in the area, proximity to target customers, and more. By considering these priorities and the desired investment, the best location for the beauty clinic is selected.
For more information about the characteristics of an ideal location for a beauty clinic, you can refer to the article on choosing the right location for a beauty clinic.
Step Three: Consultation for designing suitable decoration and equipment
One factor that directly affects the revenue of a beauty clinic is its decoration. The decoration is the first thing visitors notice when they enter the clinic, making it highly important.
The decoration of a beauty clinic should be designed to be visually appealing while also making proper use of the clinic’s space. This ensures that visitors feel comfortable and relaxed during their time at the clinic.
The details regarding the decoration of a beauty clinic are extensive and worth considering. For more information on this topic, you can refer to the article on designing a beauty clinic.
Step four: Beauty Clinic Management Training with Vocational Certification
In this step, at Pickup Sarmayeh, we offer a specialized training workshop on executive clinic management and cash audit skills. This workshop aims to enhance clients’ managerial knowledge and skills in the beauty business sector and improve the operational quality of clinics.
In this training workshop, the following topics are taught in detail:
Executive Clinic Management:
- Scheduling and time management in the clinic
- Staff and team management
- Developing effective processes and procedures for service delivery
- Establishing effective communication with clients and managing client relationships
- Managerial strategies for handling daily challenges and issues
Management Techniques for a Beauty Establishment:
- Marketing and advertising strategies for attracting clients
- Inventory management and supply of consumables
- Enhancing the customer experience through high-quality and diverse services
- Financial management and optimal budgeting
- Developing sustainable growth and expansion strategies
Cash Audit:
- Principles of cash auditing and successful experiences
- Precise and effective management of income and expenses
- Financial data analysis and managerial reporting
- Increasing transparency and security in financial matters
This workshop, using an interactive educational approach and practical content, helps clients improve the skills needed for managing their clinic effectively. By applying management techniques specific to beauty establishments, participants can boost their business. The cash audit component provides tools and strategies to improve financial processes and enable efficient financial management. Upon completing the course, participants can receive their vocational certificate, officially qualifying them to manage their beauty clinic. This certificate can also be used to apply for a vocational loan of up to 300 million Tomans.
For more information on the responsibilities of a beauty clinic manager, refer to the article on aesthetic Clinic Management.
Step five: Laser Device Training (Non-Invasive) with Vocational Certification
Many investors looking to establish a beauty clinic may lack sufficient knowledge and expertise in this field and may not be fully familiar with advanced laser devices. However, there is no need to worry, as Pickup Sarmayeh has designed specialized training courses aimed at enhancing investors’ knowledge and optimizing the efficiency of beauty clinics.
These courses, taught by top instructors and experts in the country, provide participants with comprehensive knowledge about beauty devices and related technologies. Additionally, at the end of these training courses, you can obtain a vocational certificate, which can support your professional journey. This recognized certificate also enables you to apply for a loan of up to 300 million Tomans.
Step six: Selection and Purchase of aesthetic Clinic Devices
One of the key steps in establishing an aesthetic clinic is purchasing the necessary equipment and devices. Given the rapidly growing number of medical equipment suppliers, selecting the right device for a beauty clinic can sometimes be challenging. Moreover, since the equipment used in a beauty clinic directly impacts clients’ health, it’s essential to exercise great care in this regard.
Pickup Sarmayeh, one of the largest importers and manufacturers of medical equipment, can provide you with solid support in this area. Here are the main advantages of Pickup Capital’s medical equipment:
- Quality Assurance (Warranty)
- Guarantee and After-Sales Services
- Affordable Pricing
- Flexible Purchase Options (Cash or Installment)
For detailed information on the necessary equipment for a beauty clinic, you can refer to the article on aesthetic Clinic Equipment.
Step Seven: Selection of Equipment and Consumables
One of the critical challenges faced by beauty clinic managers is sourcing high-quality, standard consumables. In recent years, the number of suppliers has increased, and unfortunately, the presence of counterfeit and low-quality products in this market has become a serious issue. This situation has turned the selection and purchase of equipment and consumables into a major concern for managers in this field.
Pickup Sarmayeh, backed by years of experience and expertise from top beauty industry professionals, is committed to introducing and providing the most advanced, high-quality equipment and consumables for beauty clinics. Tailoring to the unique needs of each clinic, the company handles every step from consultation to product supply with the highest standards, ensuring quality and authenticity as one of the industry leaders.
Step eight: Hiring Medical Staff, Operators, and Contract Agreements
The staff at a beauty clinic play a crucial role in attracting clients and, consequently, in the clinic’s revenue. Beauty clinic staff not only need to be skilled and professional, but they must also exhibit appropriate behavior and be capable of delivering excellent service to clients.
Moreover, training staff and operators can set your clinic apart from competitors. Clients often seek clinics with personnel who are trained to provide high-quality, professional services. By enhancing your staff’s skills and providing proper training, you can establish your clinic as a distinguished, high-quality service provider, attracting more clients.
Pickup Sarmayeh supports you in this process by ensuring the qualification and monitoring the performance of all staff to improve service quality.
Comprehensive training for all areas of your beauty clinic and personnel is provided by Pickup Capital from start to finish, free of charge. This step includes full certification of all staff by Pickup Capital’s professional specialists and supervision of their professionalism and performance.
If you’re considering establishing your own beauty clinic, we recommend reading the article on aesthetic Clinic Staff Management to help you better oversee all aspects related to clinic personnel.
Step nine: Pricing Based on Location, Competitors, and Income Decile Classification
Unfortunately, there is no standard rate for beauty services, which can often lead to confusion for clinic owners. Many are unsure of how to price their services, leading them to either overcharge—reducing the number of clients—or undercharge, which can result in insufficient profit over time.
The expert consultants at Pickup Sarmayeh address this by assessing the region’s demographic profile, population density, financial capacity for specialized beauty services, and environmental factors. This allows them to implement the most effective pricing strategies tailored to each area, ensuring clinic owners need not worry about pricing concerns.
Step ten: Beauty Advertising Services
Every business needs marketing and advertising to succeed, and beauty clinics are no exception. Advertising allows us to showcase services and display work samples, attracting more clients.
With the advancement of technology, various advertising methods have emerged that can effectively attract clients to a beauty clinic. However, selecting the best advertising strategies requires adequate knowledge and experience.
Pickup Sarmayeh offers expert consultation in beauty clinic advertising through its experienced and skilled marketing team. Additionally, Pickup Capital’s team can assist with logo design, business cards, flyers, website design, and more, based on your needs.
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