In today’s modern world, having a website is essential for all businesses. However, for clinics and aesthetic doctors, having a well-designed website that effectively showcases their services is particularly crucial. An aesthetically pleasing website can help attract and retain customers, increase sales, and ultimately lead to higher revenue for the clinic. Designing a website for an aesthetic clinic can help retain existing clients and attract new ones. As a result, a well-designed website, which also serves as an advertising method, can significantly boost the clinic’s revenue by increasing the number of clients.
Why is there a need for an aesthetic clinic website?
In the digital age, your website represents your aesthetic clinic to potential clients. Often, the first point of contact between an aesthetic clinic and its clients is the clinic’s website. Here are some reasons why an aesthetic clinic needs a website:
The website is the first point of contact with customers.
In most cases, the website is the first point of contact for customers with your aesthetic clinic. Nowadays, people search for information about a clinic online before visiting it. When individuals search for your aesthetic clinic by name, they can gather a lot of information about it by viewing your website. Additionally, people may discover your clinic by searching for a specific treatment method on Google, thus increasing the number of visitors to your clinic.
Introducing the services offered at the aesthetic clinic
One of the most important reasons for needing an aesthetic clinic website is to introduce the services offered at the clinic. Here, you have the opportunity to correctly introduce your methods and compare these methods to help clients make the best decision for their treatment. By creating blogs, videos, and using real images, you can display the results of each treatment method. This builds trust with clients, making them more likely to trust your aesthetic clinic.
Visibility in search engines
If your aesthetic clinic website is well-designed and its content is of high quality, the likelihood of your site appearing on the first pages of Google increases. This will increase traffic to your site, allowing more people to become familiar with your services. This, in turn, results in more clients and increased revenue for your aesthetic clinic.
What should be considered when designing an aesthetic clinic website?
As previously mentioned, designing an aesthetic clinic website is crucial in attracting customers, and therefore, special attention should be paid to its design. Here are some points to consider when designing an aesthetic clinic website:
Introducing different lines of aesthetic services
Aesthetic clinics offer services such as Botox injections, fillers, PRP, laser hair removal, facial services, slimming services, etc. However, not all aesthetic clinics offer all these services, and some may only provide a selection of them. Therefore, it is necessary to fully introduce the services offered by your clinic and compare different methods to help clients make the best decision for using your services.
Using keywords
One of the most important points in website design and content creation is paying attention to keywords. Keywords are phrases and words that have the highest search rates on Google, and using them can significantly increase your website’s impression. In other words, the words you want your site to rank for are your keywords. You can find various keywords using websites like Keyword Tool and KWFinder. By using these words correctly, you can turn your site into a popular one.
Using the clinic’s color scheme on the website
Since humans have strong emotional connections with various colors, it’s important to use a color palette on your website that matches the aesthetic clinic’s color scheme. However, ensure that the chosen color does not strain readers’ eyes or make reading the website content difficult. Successful businesses generally use related colors and readable fonts to enhance the website’s beauty.
Designing a mobile-friendly website
Given the rapid increase in mobile usage and the fact that Google prioritizes mobile sites over desktop versions for ranking, designing a mobile-friendly website is very important. According to Google data, 60% of people will not return to a site that is not mobile-friendly and will prefer to follow related content from another site. Therefore, it’s crucial to design your site to be suitable for both desktop and mobile use.
Do not overlook website speed!
The speed of an aesthetic clinic website is crucial in attracting visitors. Generally, if a website does not load within 3 seconds of clicking, 40% of people will leave it. Hence, it’s very important that your site is fast and loads quickly.
Important points when choosing an aesthetic clinic website designer
When it comes to designing an aesthetic clinic website, finding the right designer is very important. Here are some tips to help you find the right designer:
Consider the designer’s work experience.
When looking for a suitable person to design your aesthetic clinic website, the first thing to consider is whether they have experience in designing such websites. It’s not enough for someone to just be a web designer; familiarity with the specific requirements of an aesthetic clinic website is essential. Therefore, it is recommended to thoroughly review the portfolio and sample works of the website designer from the outset.
Review the references of the website designer.
After ensuring that the designer has the necessary skills in designing aesthetic clinic websites, you should try to get in touch with their previous clients. Ask the previous clients to honestly share their opinions about the designed website. Also, ensure you understand how long the designer will provide support for the site and whether they offer adequate support after the project is completed. This will help you make a more informed decision when selecting a designer.
Consider the communication skills of the website designer.
An experienced aesthetic clinic website designer should be able to communicate effectively with you and have sufficient knowledge about aesthetic clinics. An experienced designer understands your needs and preferences for the website design and can advise you on what makes a website successful.
Website design pricing
While cost should not be your only factor in choosing a website designer, it is an unavoidable one. You should contract with a website designer who is transparent about pricing and can design a good website within your budget.
Conclusion
This article has discussed the reasons for needing an aesthetic clinic website and the related points to consider. If you are looking to establish your aesthetic clinic but don’t know where to start, we recommend Pickup Sarmayeh.
With over 6 years of experience in establishing and equipping aesthetic clinics and more than 210 successful projects, Pickup Capital is ready to assist you. Pickup Sarmayeh can help you with business plan design, location selection, advertising and marketing, clinic equipment, and more. For more information, you can visit our contact page and complete the form to wait for our consultants to get in touch.