One of the main deterrents to establishing an Aesthetic clinic, and one of the challenges that clinic owners sometimes face, is the low number of clients visiting the clinic. Although the number of people needing Aesthetic clinic services is steadily increasing, attracting them to the clinic requires specific strategies, making appointment bookings at Aesthetic Clinic a challenge.
Research indicates that retaining existing customers and encouraging them to use Aesthetic clinic services is the best way to increase appointments and, consequently, the clinic’s revenue. Existing customers are familiar with your services, making it easier for them to trust you. In fact, studies show that, on average, 80% of your future profits will come from 20% of your current customers, highlighting the value of these customers to your business.
On the other hand, attracting new customers is always challenging. To do so, you need to create content for the clinic and advertise, which requires significant time and financial investment.
In this article, we aim to examine the most critical points that influence customer retention and increase appointment bookings in Aesthetic clinics. If you are planning to establish your Aesthetic clinic or want to retain your clients, we recommend reading this article to the end.
Create a Unique Experience for Your Customers
One of the most important aspects of customer retention is creating a unique and distinct experience for visitors, which helps build their trust in a short period. To achieve this, you should note down information such as the treatment methods the client has used and those they are optimistic about. Based on this data and client preferences, you can offer various discounts to create a different feeling for the customer, increasing appointment bookings at your Aesthetic clinic.
Additionally, you can record personal information about your customers, such as their occupation, family, interests, etc. This allows you to engage in meaningful conversations during beauty treatments, making them feel more comfortable.
Offer Special Services to Returning Clients
Another method to retain customers is to provide special services for them. Special services may include offering exclusive discounts, seasonal gifts, and more, which encourage clients to continue using the clinic’s services.
Offering these services not only increases appointment bookings but also makes clients feel valued and appreciated. Recent studies show that about 76% of people prefer to use services from a company that provides special benefits to its customers. This indicates how a small step in this direction can significantly ease your path.
Remind Clients of Your Services
Another method to increase appointment bookings is to remind clients about their beauty treatments. By calling them at the scheduled time and inviting them to book their next treatment, you show that you are committed to their well-being and satisfaction. This is a smart approach to increasing bookings.
In fact, calling customers and informing them that it is time for their next beauty treatment is more effective than telling them in person at the clinic. This method is a good way to show clients that their health and satisfaction are your top priorities.
However, be aware that calling clients is time-consuming and costly, and you might not have the necessary workforce for this task at the beginning of establishing your clinic. In this case, you can remind clients of their next appointment via text message or email.
Ask for Feedback and Publish the Best Reviews
Customer feedback allows you to see how clients really feel about the services and facilities at your beauty clinic. This helps you identify the strengths and weaknesses of your clinic, enabling you to resolve issues quickly.
This customer-centric approach can build trust among clients, leading to increased appointment bookings. Furthermore, these reviews serve as credible proof of the quality of your services.
Don’t Forget Seasonal Promotions and Discounts
Using seasonal packages and discounts is one of the best marketing methods to increase appointment bookings, attract new clients, and boost the clinic’s revenue. Creating a sense of urgency for people to take advantage of limited-time discounts encourages them to act quickly.
By offering an attractive seasonal promotion, you also encourage your existing clients to book new appointments and try different treatments, which positively impacts customer retention and your results.
Research shows that offering appropriate discounts makes people feel like they are getting the best value for their money, significantly increasing appointment bookings.
Use Appropriate Marketing Strategies
Employing effective Aesthetic clinic advertising and marketing strategies can help increase brand recognition and attract your target audience. Once you have gathered sufficient information about your clients’ needs, you can use targeted advertising campaigns to attract new customers.
For marketing, you can use various methods such as text messaging, email campaigns, social media activity, and more.
Conclusion
This article discussed methods to increase appointment bookings and retain clients in Aesthetic clinics. Many Aesthetic clinics struggle to attract customers in the early months or spend substantial amounts on advertising only to fail at retaining those clients. The methods discussed in this article offer valuable guidance for clinic owners.
Pickup Sarmayeh is one of the largest companies in the medical and beauty industry, with a 7-year track record of establishing and equipping over 220 Aesthetic clinics nationwide. The company assists you in all stages of setting up an Aesthetic clinic, from business plan design, location selection, equipment purchase, staff recruitment, and more. If you are looking to establish your Aesthetic clinic, Pickup Sarmayeh is the best option for you. To take advantage of Pickup Sarmayeh free consultation, simply fill out the form below, and our team will contact you promptly.